Web Advertisings Flood User Pages

Advertising these days has changed quite a bit. Now days, we are bombarded with advertisements almost every minute of the day. We hear advertisements on the radio, as we are driving along the highway, anytime we get on the internet, about every fifteen minutes on TV, and in magazines everywhere.

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Web Advertising

Different advertising techniques are designed to grab your attention. On the web we see many common ad techniques daily, such as:

 

  • Web banner advertisements,
  • Bandwagon advertising,
  • Promotional advertising,
  • Testimonial and endorsement advertising,
  • Contextual advertising.

 

Let Me Explain

Web banners are ads that are placed usually at the top or bottom of the webpage. If you click on the banner ad, a link will take you to the advertisers website. With bandwagon advertising, the company is attempting to sway you to consume their product by portraying that the product is popular among a group. Often times, if an individual believes that a product is wanted by many then it must be a good product.

 

Promotional advertising involves either promotional give-away items and/or promotional media events, which help get public attention. Testimonial and endorsement advertising is pretty much exactly what it sounds like. People give testimonies as to why they love the product (think Proactive, weight-loss pills/meal ads, and late-night infomercials), or they use a celebrity to endorse the product. Contextual advertising is a system that is used to target specific users; ads pop up depending on that users previous searches or highly frequented webpages.

 

Ignoring What is Right In Front of Us

We see these advertisements just about everywhere, but over time our minds have learned to overlook them. We have become desensitized to them. It is as though the more ads we see, the less attention we pay to them individually.

Abilene Finds Hope

Abilene seems to be that perfect place where people go to school, find their future spouse, and most likely attend one of the many local Churches of Christ. The average college student can be blinded to the harsh realities that exist all around them. Abilene is much more than simply a college town. Many apartment complexes and communities in the area have extremely high crime rates. Thankfully, there are many local nonprofits in town that are trying to battle these statistics and make Abilene a better place.

College students do care

However, not all college students are avoiding the world around them. Many college students are a huge help to nonprofits and are a vital part of making the community a safer one. The following are a few of the nonprofits that are flooded with college students:

  • REACH Apartment Ministry
  • World’s Backyard
  • YMCA
  • Big Brothers & Big Sisters
  • Meals on Wheels

Abilene reaches out

Some ways that these organizations are helping shape Abilene into a truly family friendly place is through Healthy Kids Days and providing homes for the large population of homeless people.Because of the large amount of churches, many homeless people flood to Abilene in search of shelter. It is too much for just the churches to deal with everyday. Without the many nonprofits, homeless people would have nowhere to go.

 

People return what they once received

People are starting to see how beneficial nonprofits are to the community around them. Many people have been brought out of an extremely dark place because of the comfort they found in Abilene. People who once participated in these programs are now giving back. This demonstrates the full circle that occurs when one puts in time with one of these nonprofits.

Abilene sees the difference

It has taken some time, but the city of Abilene has finally realized the importance of having nonprofits. A few select nonprofits are starting to give tax cuts to help with the high-energy bills. Small steps like this one are a fundamental part of making Abilene that perfect oasis that many people think it is.

Social Media in an Advertising World

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A few years ago, our world was social media-less. Today, it is hard to think about a world without social media.  We focus our lives around social media and have some kind of contact with it every day.  As an ad/ PR major at ACU, I have learned how crucial having an understanding of social media can be.

Today most people spend their time online. In fact, Pew Research has found that “74% of adults that are online are using social media.” For working professionals, social media is a way to tell a story, advertise and communicate with your consumers.

Between Ad week and the Working Media Group they have named the top contenders for social media portals that professionals need:   

  • Twitter/ Vine
  • Linked In
  • Instagram
  • Pinterest
  • Facebook
  • You Tube
  • Google+
  • Snapchat
  • Tumbler
  • WhatsApp
  • Reddit
  • Flicker

“Marketing is no longer about the stuff that you make, but about the stories you tell.” -Seth Godin

Marketing Land says , social media is the best way to find potential clients. “Social networks are a good option for advertisers because of the advanced targeting options, reliable conversion tracking, and prevalence on mobile devices. Mobile users are already checking Facebook, Twitter, LinkedIn and/or Pinterest multiple times a day, so advertising to them while they’re within those apps is the best way to reach them without being disruptive.”

Long story short social media has become the 21st century advertising . “Consumers media habits have become a mashup of devices, platforms and content. Use this as an advantage to plan and execute programs that work across channels.”

Women Stereotyped Through Advertising

We have all noticed in one way or another that women have been portrayed through advertising in a somewhat degrading or stereotypical manner. Avoiding gender stereotypes can be hard in the world of advertising since advertisements are used to target specific audiences. Stereotypes about women through advertising have come a long way throughout the decades, however, there are still some instances where it exists today.

A negative stereotype displayed through advertising in the past portrays women as sex symbols who are dependent and incompetent. In the 1950’s advertisements were mostly targeted toward men because women were portrayed as housewives who didn’t make any purchase decisions. Hoover Vacuums came out with an extremely sexist ad in the 1950s that exemplified this stereotype. This print ad was addressed directly to husbands proving why they should buy their wives this vacuum for Christmas with a note emphasizing her care for the home. Although advertisements have been evolving out of this stereotypical manner through the decades, sexism towards women through advertising still exists even today.

Recent statistics have shown that women are now responsible for 85% of all major consumer purchases. This includes major purchases such as cars. In AdWeek’s article about the 10 most sexist ads of 2013, TrueCar’s ad came in at number six. This used-car pricing service had a commercial promoting their brand in a way that helps women car shop without having a man to help. This commercial implied that women are uneducated and ignorant when it comes to shopping at dealerships due to the idea that men are primarily the ones who make car buying decisions. Although this ad was attempting to come across as “pro-women,” it portrayed outdated and incorrect stereotypes about women.

Even though women have been degraded and stereotyped in a negative manner throughout advertising in the past and even in some instances today, many brands are doing a good job at changing this pattern in advertising. Always’ recent #LikeAGirl advertising campaign is a good example of using advertising to change people’s negative, stereotypical view of women. Most girls feel that society limits them and this commercial attempts to teach young girls to keep their confidence high. It teaches them to ignore stereotypical limitations that society places on women so that they can achieve greatness and become unstoppable.

Looking into event planning history

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From business meetings to weddings, event planners guide the success of an event. Event planning includes planning, organizing, and designing events. The industry is divided into two market segments and five industry sectors.

The official definition is vague, but can be summarized as a coordinator of all details surrounding an event. This includes:

  • Choosing speakers
  • Finding a venue
  • Acquiring permits
  • Planning food accommodations
  • Designing a theme

The early days

Event planning began with meetings of monarchs and other royal officials. Some examples might be royal weddings and religious celebrations. Mardi Gras is also an example of a religious festival that takes meticulous planning annually.

The Industrial Revolution also paved the way for the event industry. At this point in time, people were beginning to make more money; therefore, they began to spend more money. This spurred the World’s Fair and various industry trade shows.

Modern Times

Today, the event industry seems to be dominated by weddings, large sport events, and concerts. There are even celebrity event planners, like David Tutera, that have contributed to the growth of the industry.

While the industry is growing, it remains a small community. Breaking into the business is difficult and can depend on who you know and how hard you work.

More than a “party planner”

 While there can be a negative stigma with being a “party planner,” planning events is more than what it seems. Event planning is a form of service to those who are attending an event. Event planners have difficult jobs, but their work is meaningful.

Non-Profits and How They Are Using Advertising and Public Relations

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The Importance

Nonprofit organizations depend on public relations and other marketing communications for a range of benefits that go beyond soliciting direct financial support. The more positive an image a nonprofit can promote, the more openings it will have to accomplish its mission and goals.

Social Media

Social Media is one of the most influential resources non-profits use to promote their organizations. Facebook, Twitter and Instagram are a few other influential mediums.

Sackcloth & Ashes

Sackcloth & Ashes is an organization that sells high quality blankets and for every blanket sold one is donated to a local homeless shelter. This organization relies heavily on social media to promote its products and its mission.

Instagram is one of the top resources that Sackcloth & Ashes uses to spread the word of its beautiful blankets. They translate the passion of the company into an image that allows them to share the mission with hundreds of millions of people using Instagram.

Ambassadors

Love Your Melon is a non-profit organization that aims to put hats on every child in America struggling with cancer. LYM uses a multitude of mediums like Facebook, Instagram and Twitter to promote the mission and goals. However, campus ambassadors have a new take they are using to spread the word.

The Love Your Melon Campus Crew Program is an exclusive crew made up of students that have a passion to improve the lives of children battling cancer. The Program includes over 2,500 Crew Members across America and over 225 different educational institutions. Crew Members represent the brand and serve through sales events and promotions, personally engaging with charitable programs and raise awareness for children with cancer.

Organizations like Love Your Melon and Sackcloth & Ashes are using new age techniques to enhance their brands and broaden their reach.  The innovative use of ad/PR is changing the way non-profits accomplish their mission.

Social Media Revolutionizes Sports Journalism

The Past

20 years ago there were three avenues sports journalists could take. They could specialize in print, radio or TV. Occasionally, one talented individual would find success on multiple mediums.

Now, the game has changed.

The Present

All content converges on the Internet, and no place on the web is more representative of this than social media. Megan Coherty writes in her blog about traditional journalism’s transition to social media content. She features one sports writer who turned to social media and the web, but her story extends to many more in the journalism field.

Twitter

One of the primary platforms that reporters are utilizing is Twitter. The micro blogging site allows writers to give readers second by second snip-its of the news they want.

For instance, the NBC Sunday Night Football account live tweets entire games and posted pictures from the sidelines throughout the game. The content distributed on its account is something that fans would have had to wait hours to see less than a decade ago.

Clay Travis, a sports blogger and radio personality, uses his Twitter account to drive traffic to his Fox Sports blog. This allows readers to easily remember and access his blog without directly seeking it out on the Internet.

Instagram

While this social medium may be better known for its personal use, sports journalists have found a way to turn it into a place for their audiences to find new content on their favorite teams and players.

Paul Kuharsky, a beat writer for the Tennessee Titans, utilizes his Instagram account to provide followers with video and pictures from places they never use to have access. He routinely posts short video clips from post game press conferences or even just interviews in the locker room.

Periscope

This is the newest social media platform overrun with sports gurus. Journalists use this site to shoot live video footage through their phones. ESPN even lets its sports reporters use Periscope to answer viewers’ questions during commercial breaks.

All of these platforms are places that journalists can share more information with a bigger audience at a faster pace, and the result is changing the profession.

Additional podcast: https://soundcloud.com/reese-gwin/reese-gwin/s-iYwex