Makayla Hooker, Marketing major PR minor attends Abilene Christian University
I have had two internships, one with indirect marketing and one with direct marketing. The first one I did business to business sales for a sports and entertainment marketing company that worked for Texas Rangers, Dallas Mavericks, and other Dallas sport teams. I then went on to work for Diversity in Promotions, which is a smaller marketing firm that helps minority companies grow and gain capital. Upon graduation I wish to pursue a career on the Events side of Sports & Entertainment Marketing. Some of my personal strengths include: excel, working with others, and videography.
Social network ad spending is expected to hit $23.68 billion worldwide this year. This is a 33.5% increase from last year. By 2017, social media advertising will reach $35.98 billion. This is 16.0% of all digital ads spending globally.
Paid Advertising on Free Apps
Advertisers should be allowed to tell us paid advertising on social media is marketing because Internet ads have surpassed newspaper advertising, among with many other. Most ads are coming from mobile apps such as Twitter, or Facebook. Facebook generated 66% while Twitter on the other hand produced 85% of its’s sales from mobile advertising in the same quarter, equaling $320 million.
This proves that promoting via social media is a real trend worldwide. It leads sales and marketing subdivisions. There is a constant increase in social advertising, and the amount spent in the marketing departments has shown that. Why not take advantage?
Growing Your Business
Hootsuite’s CEO Ryan Holmes put together six ways to use social media ads to grow your business. The tips consisted of:
- Use free social media to beta-test your paid social ads
- Take advantage of targeting features
- Rotate ads frequently
- Use small samples to A/B test your social ads
- Understand how ads are sold
- Design your ads with smartphones in mind
So not only do the free apps gain money by companies investing ads or sponsorship, but it also benefits the companies business as well. It’s a mutual relationship because companies are aimed at the target audience, while the free app is gaining profit.
Technology is a collection of items around us. It consist of techniques, skills, and methods that create goods and services. the purpose of technology is to design, store and develop information. It is constantly growing and developing our classrooms.
Changes in Roles
Before students would have a more passive role in the classroom, only using hard copies of books or transmitting information for the teacher directly. Now it is more active. They take on a more active role by using technology as a device for communicating. they are actively receiving information and deciding how to use it. There are many categories in which students can analyze technology, since it is everywhere around us it comes in different forms.
The different forms of technology include:
- Tangible: proposals, model ideas, manuals, prototypes
- Intangible: Problem-solving, or training methods
- High: completely automatic technology refines finer and powerful forces
- Intermediate: semiautomatic technology refines medium level forces
- Low: labor-intensive technology that deploys only weak forces
Affirmative Change for Technology
Since it does allow more students to be active during classroom lectures, it enables them to think about information, problem solving, and performance level. When technology is used in these manners instead of negatively it can help students each their goals, make decisions and cultivate their own progress.
Technology is designed to make life easier. It helps the teacher no longer have to lecture the whole class, but calls for a dynamic classroom. It is no longer one sided with a student just taking notes. The teacher takes on the role of a facilitator. Since the students have all the resources at their hands, teachers become more of a coach by setting the guidelines and making sue students are on the right path.
Just like faith and works go hand in hand, Christianity and journalism tie together in the same way. The bridge between the two is that they both express beliefs, whether it’s your personal opinion or one that’s inarguably correct. They both provide us with knowledge about news that is rapidly spread throughout the world.
Journalism’s mission is to provide accurate information, in a comprehensive and timely manner. The mission of Christianity is to propagate the belief of God, our creator and spread the truth. When these two are put together you get to read about and explore Christianity through different viewpoints, and other sources that we have access to.
Writing and photojournalism can be useful for mobilizing interest in the Christian mission fields. Some organizations have people who travel the world then come back and report everything they have witnessed. They publish provisions online, via video or even print. Useful skills that contribute to these include:
- Web publishing
These are useful to convey Christ’s meaning through journalism so people can easily understand and allow proliferation of Jesus.
Gifts are the best
If you have these skills they are gifts from the Lord, so why not use them to serve him? You could write editorials about mission agencies or even development projects that you want to see come to life. Sharing his word through your work is praising him and maturing your own faith. Do not bury your talents, but develop them even more. You only can live on earth once so it’s important to figure out your calling and use it to best serve your creator.
Favorite JMC Course
Isaiah Tripp, junior sports board caster major, has taken many courses in the JMC Department. Professor Cade White, who teaches Tripp’s Introduction to Visual Media course, has to be his all-time favorite. One thing that made it stand out to Tripp was that the course is more projects based instead of your typical textbook work.
Some learning activities the course called for included:
- Video graphing
- Visual Communication
One of Tripp’s best memories was watching a film called The Presidents Men. It taught him a lot of journalism boundaries and skills for interviewing. Tripp also gave details how the movie taught him how to introduce the “big question.” “This is when you are interviewing someone and want to ask them a question you may feel is personal,” Tripp states, “but instead of beating around the brush attack it straight on, do not ease into it.”
Sports broadcasting is in the field of news and sports which are broadcast for an audience, visual media helps with an aspect of graphically displaying news, sports, entertainment and any other media. It provides a live platform since broadcast methods include radio, television and the internet. Media displays pictures through visual text and/or sounds.
Faith and Works
Tripp shows faith through his academic work, by focusing on Christian activities such as capturing pictures of objects that symbolizes his faith. On video projects, Tripp says he’ll even use Christian music to convey his belief. Faith correlates with his career in terms of speaking truth and opinion on a platform to people.
“When broadcasting sports I’ll be on national display to talk about sports but that’s also a platform to express my faith.” Tripp says. “I’ll have the stage so people will have to listen and I’ll be represented through God.”
Haley Remenar, Convergence Journalism major, reports news, weather or all other program listing for the day on the radio station. Last September, after an email to the director to see if she could meet and take a look around the radio station, she applied online and got hired the next day. So her first day actually going to the studio to look around like she initially wanted, turned into her first day of training.
Remenar expressed a funny memory with me that occurred one day while working in the production room. She got locked in and no one could hear her banging on the door because the room was sound proof. She texted her boss, who happened to be next door working, to look up and let her out of the locked room.
Remenar’s favorite class in the JMC Department was Media Issues with Doug Mendenhall. Remenar says it impacted her because it was her first ever college course. It was a 8 a.m. and the fact she looked forward to going every time sheds light on the situation. Remenar quotes, “when I would go in I just felt connected talking about what’s happening in the media today.” She realized then she wanted to be the one to make the news happen and make a difference in the world.
Impact on Remenar
An alumnus Remenar met at the Gutenberg dinner really impacted her because he was from Abilene and went on to win an award and own his own company in Nashville, TN. At his company he works with celebrity’s such as Carey Underwood and makes music videos. Remenar indicated how she would really love to do an internship there.
Faith and Works
Remenar talked with me about why she chose journalism and how it ties into her faith as a Christian. “Journalism is asking questions but speaking the truth,” she says, “and that is what faith is. It’s knowing the truth and spreading it.” She can use the skills she learns in the news industry to teach the gospel.