20 years ago there were three avenues sports journalists could take. They could specialize in print, radio or TV. Occasionally, one talented individual would find success on multiple mediums.
Now, the game has changed.
All content converges on the Internet, and no place on the web is more representative of this than social media. Megan Coherty writes in her blog about traditional journalism’s transition to social media content. She features one sports writer who turned to social media and the web, but her story extends to many more in the journalism field.
One of the primary platforms that reporters are utilizing is Twitter. The micro blogging site allows writers to give readers second by second snip-its of the news they want.
For instance, the NBC Sunday Night Football account live tweets entire games and posted pictures from the sidelines throughout the game. The content distributed on its account is something that fans would have had to wait hours to see less than a decade ago.
Clay Travis, a sports blogger and radio personality, uses his Twitter account to drive traffic to his Fox Sports blog. This allows readers to easily remember and access his blog without directly seeking it out on the Internet.
While this social medium may be better known for its personal use, sports journalists have found a way to turn it into a place for their audiences to find new content on their favorite teams and players.
Paul Kuharsky, a beat writer for the Tennessee Titans, utilizes his Instagram account to provide followers with video and pictures from places they never use to have access. He routinely posts short video clips from post game press conferences or even just interviews in the locker room.
This is the newest social media platform overrun with sports gurus. Journalists use this site to shoot live video footage through their phones. ESPN even lets its sports reporters use Periscope to answer viewers’ questions during commercial breaks.
All of these platforms are places that journalists can share more information with a bigger audience at a faster pace, and the result is changing the profession.
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