A few years ago, our world was social media-less. Today, it is hard to think about a world without social media. We focus our lives around social media and have some kind of contact with it every day. As an ad/ PR major at ACU, I have learned how crucial having an understanding of social media can be.
Today most people spend their time online. In fact, Pew Research has found that “74% of adults that are online are using social media.” For working professionals, social media is a way to tell a story, advertise and communicate with your consumers.
- Twitter/ Vine
- Linked In
- You Tube
“Marketing is no longer about the stuff that you make, but about the stories you tell.” -Seth Godin
Marketing Land says , social media is the best way to find potential clients. “Social networks are a good option for advertisers because of the advanced targeting options, reliable conversion tracking, and prevalence on mobile devices. Mobile users are already checking Facebook, Twitter, LinkedIn and/or Pinterest multiple times a day, so advertising to them while they’re within those apps is the best way to reach them without being disruptive.”
Long story short social media has become the 21st century advertising . “Consumers media habits have become a mashup of devices, platforms and content. Use this as an advantage to plan and execute programs that work across channels.”