Social Media in an Advertising World

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A few years ago, our world was social media-less. Today, it is hard to think about a world without social media.  We focus our lives around social media and have some kind of contact with it every day.  As an ad/ PR major at ACU, I have learned how crucial having an understanding of social media can be.

Today most people spend their time online. In fact, Pew Research has found that “74% of adults that are online are using social media.” For working professionals, social media is a way to tell a story, advertise and communicate with your consumers.

Between Ad week and the Working Media Group they have named the top contenders for social media portals that professionals need:   

  • Twitter/ Vine
  • Linked In
  • Instagram
  • Pinterest
  • Facebook
  • You Tube
  • Google+
  • Snapchat
  • Tumbler
  • WhatsApp
  • Reddit
  • Flicker

“Marketing is no longer about the stuff that you make, but about the stories you tell.” -Seth Godin

Marketing Land says , social media is the best way to find potential clients. “Social networks are a good option for advertisers because of the advanced targeting options, reliable conversion tracking, and prevalence on mobile devices. Mobile users are already checking Facebook, Twitter, LinkedIn and/or Pinterest multiple times a day, so advertising to them while they’re within those apps is the best way to reach them without being disruptive.”

Long story short social media has become the 21st century advertising . “Consumers media habits have become a mashup of devices, platforms and content. Use this as an advantage to plan and execute programs that work across channels.”


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