Nonprofit organizations depend on public relations and other marketing communications for a range of benefits that go beyond soliciting direct financial support. The more positive an image a nonprofit can promote, the more openings it will have to accomplish its mission and goals.
Social Media is one of the most influential resources non-profits use to promote their organizations. Facebook, Twitter and Instagram are a few other influential mediums.
Sackcloth & Ashes
Sackcloth & Ashes is an organization that sells high quality blankets and for every blanket sold one is donated to a local homeless shelter. This organization relies heavily on social media to promote its products and its mission.
Instagram is one of the top resources that Sackcloth & Ashes uses to spread the word of its beautiful blankets. They translate the passion of the company into an image that allows them to share the mission with hundreds of millions of people using Instagram.
Love Your Melon is a non-profit organization that aims to put hats on every child in America struggling with cancer. LYM uses a multitude of mediums like Facebook, Instagram and Twitter to promote the mission and goals. However, campus ambassadors have a new take they are using to spread the word.
The Love Your Melon Campus Crew Program is an exclusive crew made up of students that have a passion to improve the lives of children battling cancer. The Program includes over 2,500 Crew Members across America and over 225 different educational institutions. Crew Members represent the brand and serve through sales events and promotions, personally engaging with charitable programs and raise awareness for children with cancer.
Organizations like Love Your Melon and Sackcloth & Ashes are using new age techniques to enhance their brands and broaden their reach. The innovative use of ad/PR is changing the way non-profits accomplish their mission.