Elise Mitchell Returns the Favor


The Beginning 

Elise Mitchell was born in Illinois where she followed her older brother to ACU where she pursued her degree in public relations. Mitchell’s decision to come to ACU was strongly influenced by the friendliness and generosity of the community. The Don H. Morris center was also one of the deciding factors that influenced Mitchell’s decision to attend ACU. She loved that a small school like Abilene could have the technology and facilities for her degree plan.

Mitchell Communication Group

In 1995 Mitchell created her own agency.

A few years later, the corporate communications at Walmart contacted Mitchell.  Soon after she was hired as a consultant for the retailer.

Since the partnership, Mitchell Communication Group has extended its work with Walmart, J.B Hunt, Tyson Food, Sam’s Club, Hilton Hotel and Procter & Gamble in the past 13 years.

 JMC department & Morris and Mitchell

In 2010 the plans for the student-run advertising and public relations agency on campus became finalized. Here there would be a lab for students to work for The Optimist as well as have real experiences working in an agency.

JMC department chair Dr. Cheryl Bacon was the one to call Mitchell and personally ask if she would like to donate to her alma mater’s newest addition.

“I didn’t hesitate,” said Mitchell. “I absolutely know it was the right thing to do.”

Morris and Mitchell has been one of the most influential improvements to the JMC department. It gives students an experience that will prepare them life after college, and we have Elise Mitchell to thank for that.


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