ACU Athletic Department Uses Ad/PR to Boost Fan Base


School Spirit

The ACU Athletic Department is very aware of the lack of school spirit. School spirit is considered to be one of the most influential contributions in uniting a university. Regardless of being Division I, the turn our for sports games is less than impressive.

Hopes for the Future

The athletic department hired Randy Carter from Peak Sports Management to increase their local advertisements and community support. Since Carter arrived at ACU last spring, he has increased the amount of advertisements around Moody coliseum and reached out to local vendors to help support ACU athletics. For example, every game day the volleyball team receives a $200 voucher from McAlister’s Deli for the players to eat for free.

New Traditions

One of the biggest projects right now is called Wildcat Country. The athletic department is partnering with Students’ Association to hold a tailgate for every home football game this year. Over 30 vendors will be setting up booths on the Northwest parking lot of Shotwell Stadium.

Here they will be giving away free food and door prizes for all who attend. Action Zone will be setting up an obstacle course for social clubs to compete against each other, and Lyle Land and Cattle will be providing live entertainment. Air Castles by Andrea will also provide inflatables for families to bring their children to play.


The goal of this event is to unite not only ACU, but also the Abilene Community. Events like these are how the athletic department is using advertisement to build its brand and fan base.


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