Social network ad spending is expected to hit $23.68 billion worldwide this year. This is a 33.5% increase from last year. By 2017, social media advertising will reach $35.98 billion. This is 16.0% of all digital ads spending globally.
Paid Advertising on Free Apps
Advertisers should be allowed to tell us paid advertising on social media is marketing because Internet ads have surpassed newspaper advertising, among with many other. Most ads are coming from mobile apps such as Twitter, or Facebook. Facebook generated 66% while Twitter on the other hand produced 85% of its’s sales from mobile advertising in the same quarter, equaling $320 million.
This proves that promoting via social media is a real trend worldwide. It leads sales and marketing subdivisions. There is a constant increase in social advertising, and the amount spent in the marketing departments has shown that. Why not take advantage?
Growing Your Business
Hootsuite’s CEO Ryan Holmes put together six ways to use social media ads to grow your business. The tips consisted of:
- Use free social media to beta-test your paid social ads
- Take advantage of targeting features
- Rotate ads frequently
- Use small samples to A/B test your social ads
- Understand how ads are sold
- Design your ads with smartphones in mind
So not only do the free apps gain money by companies investing ads or sponsorship, but it also benefits the companies business as well. It’s a mutual relationship because companies are aimed at the target audience, while the free app is gaining profit.