Is the audience, particularly the millennial generation, still watching their media through its televised schedule on network television? Nielsen reported that 40% of households now use streaming services such as Netflix, Hulu Plus and Amazon Prime to consume their television programs. In the following years, the numbers will most probably keep on rising.
“The audience seem to be sick of the linear TV experience, where channels present programs at particular times on non-portable screens with complicated remote controls,” says Netflix. With streaming platforms, the audience is free to watch its programs whenever it wants, wherever it wants – at an affordable price.
The demand for these platforms has risen rapidly in the past few years, which has made the competition stiff. Each one these platforms are constantly trying to make improvements that outweigh the other, and continue to compete to get more content available to their customers. The more exciting and entertaining content that is available to stream, the more the audience is interested to purchase that service.
In a recent twist, streaming platforms have been battling out by producing original shows in order to attract more customers to their own services. Such examples include Orange is the New Black and House of Cards on Netflix, along with Transparent and Mozart in the Jungle on Amazon Prime. These groundbreaking programs have changed the way that the audience consumes media, at the same time promoting the viral habit known as “binge watching.”
It is no shock that these streaming platforms are deemed the future. With the ratings for network television plummeting, and the number of migrating audiences increasing, these “online TV networks” will soon become an extremely powerful force of their own.
Below is a short video I made that compare a few streaming platforms, including Netflix, Hulu Plus, Amazon Prime and Redbox Instant.