Who Runs the World? Girls.

Jade McCarthy - March 8, 2013

What do you know about sports? You’re a girl. That phrase has been very common in our society today. When you turn on the tv and turn to any sports network you’ll find a round table of men dissecting plays from any sport. You rarely find a woman in the sports newsroom. They are usually on the sidelines of a sporting event, reporting from there.

In the article by Forbes magazine titled “ It’s Time for Sports Broadcasting to Stop Regulating Women to Sideline Eye Candy” Anne Doyle discusses how women sports journalists are not taken seriously and are there just for the men who are either playing the sport or commentating on it to look at. Doyle states that “Despite their increasing numbers, even the most skilled, female sports broadcasters are usually limited to brief, sideline updates and interviews with coaches during games, while their innumerable male peers are on the air for hours . . . and hours.” I agree 100% on her point that we as women should not be present at events just as entertainment but as a credible news source.

If you want to look at statics Sarah Morrison from Poynter Journalism gathered many from the annual article “Status of Women in Media” report. Morrison says “Media is failing women across the board.” We are not properly represented in news media and especially not in sports media. Numbers don’t lie; the percentage of men to women in the newsroom is 63.7 percent male and 36.3 percent female.

ESPN the world’s leader in sports broadcasting recently published an article through Scarlett McCourt a student worker from University of Arizona titled “Women Have a Long Way to Go in Sports Journalism” In it she name drops many women who have paved the way so that today women are more and more prominent on our TV screens. She also includes quotes from different men expressing their dislike for women being able to discus sports on national TV. One man stated “Get back in the kitchen, and become a housewife” to a female broadcaster. This type of thing is what turns many women away from pursuing this type of career.

Another article written by ESPN contributor Sarah Spain called “Women as Sports Analysts? Yes, We Can!” Includes more statements by men degrading women in sports and broadcasting as a whole. This is very important because first, it brings to light the issue of gender inequality and second, the insults that get thrown at women who are just doing their job.

Richard Deitsch from Sports Illustrated wrote an article about the disadvantage women are against in broadcasting titled “Debating Role of Women in Sports Media.” The article highlights different women in broadcasting and their stories of harassment and gender discrimination in their jobs.

All of these articles remind us that no matter how far we’ve come women have to continually fight to be equal to me in any job situation.

Here are a few more of my thoughts on this topic:


Promotional Stuntes Make Money

An impressive amount of creativity goes into producing a successful promotional stunt. If you have a Facebook or an Instagram you witnessed one of the most successful stunts of 2014. The ALS Ice Bucket Challenged consumed my newsfeed for weeks. Raising $115 million, the ice bucket challenge was passed through friends, family, and co-workers, and it was a completely free promotional deal. A significant amount of awareness successfully shared with the world due to this innovative PR stunt.

Top Stunts You’ll Most LikelyRemember

1. Ellen’s Oscar Selfie– This photo was retweeted 32.8 million times, which is the record of the most amount of times a picture has been shared on Twitter. Samsung paid Ellen $20 million to promote their Galaxy Note 3’s camera by staging this selfie.


2. “You all get a free car.”– In 2004. Oprah’s most famous audience giveaway was a promotional deal from the new Pontiac G6 model. Each audience member went home with a free car. This easily became the most talked about giveaway on television.

3. The Greatest Jump– Red Bull promoted their energy drink and an adventurous lifestyle with one of the most engaging stunts performed. Felix Baumgarter wore his Red Bull gear and fell from out of the stratosphere for 24 miles lasting an entire 4 minutes and 22 seconds. This promoted Red Bull with its awesomeness.

4. Mike and Ike are Over– The partnership between the Mike and Ike characters is over. Each box chose a side and only supports that one character. This marketing tactic was clever, bringing in huge celebrities to pick a side in the break up commercial.

Budweiser triumphs in 2014 ad campaign

Most major media outlets agreed that the best TV ads of 2014 were the ones that made people think or brought out their emotions.

Unlike Super Bowl commercials, which usually compete to be the funniest, the year’s “best” commercials were the thoughtful ones that addressed hard topics like abuse or made people smile with stories of friendship and love.

Several major ads have landed on the top 10 lists of almost every entertainment or news outlet that covered the topic. The ads with the most votes included:

  • Monty Christmas– a John Lewis Christmas ad that tells the story of a boy and his penguin, Monty, set to the tune of Real Love. This was USA Today’s no. 2 pick: they said “This ad has more than Christmas spirit. It has soul.”
  • First Kiss– an advertisement by a small clothing label, Wren, that asked complete strangers to kiss on camera. This was the no. 2 pick for Time, which praised the unassuming vibe of the ad. “A first kiss can be awkward, sweet and scary — all at the same time. This nervous energy was perfectly captured in a cinematic three-and-a-half minute video.”
  • If We Made It– a Newcastle Brown Ale ad featuring Anna Kendrick. Adweek not only put this no. 1 in its Top 10 list, but also wrote a feature explaining its hilarity and intelligence.
  • Most Shocking Second a Day– a video by Save the Children that fell just behind “If We Made It” on Adweek’s list.

But the most consistent high-placing ad on each list was a surprising one featuring a Clydesdale and a golden retriever puppy. Budweiser stepped up its game with Puppy Love, a warm and fuzzy story of unlikely best friends who always have each other’s backs. This ad was listed on each site linked above, and was the only one of all these ads that made it onto YouTube’s Most Popular Ads of 2014 list, meaning it was the most-watched out of all of them.

Though the cuteness factor definitely helped, the great thing about this ad was the reminder that the most important people in our lives are our best friends.

Perfect Timing in Social Media


Social media is a huge defining factor for many businesses and professionals. With new platforms emerging each day, it is easy to see that it is here to stay.

It is not just enough to have a Twitter account or Facebook profile anymore. In order for what you say to be seen by your followers and friends you have got to know when to post.

Two of the original juggernauts in the social media game were Facebook and Twitter. The sites are now huge platforms and still growing. You should learn how to keep your head above the thousands of other posts to these sites with this info graphic and article from AdWeek.

A picture is worth a thousand words but if no one sees it, did you really share it? If sharing pictures is more of your social media style, this article from webtrends.com on when to post to Instagram has got you covered.

LinkedIn is one of the top social media sites for professionals, and knowing when to post is as essential as a pen on a CEO’s desk. This post from socialmediaweek.org shows when to post to LinkedIn and other social media platforms.

DIY Divas rejoice, for you will finally know when to properly post so that everyone can see your hand-knitted penguin sweaters! This article will definitely help those creative, crafty types who frequent Pinterest.

Now that you know when to post to social media, you need to know when to stop yourself from hitting share.

You do not want to fall into the graveyards that are the dead zones of social media so here’s another post from AdWeek to keep you alive.

Now that you’re armed with all of this social media knowledge, get to posting! But only during the best days and times of course.

Journalism Moves from Print to Digital

It is evident that with the rise of the Internet, print publications are decreasing rapidly. This shift from print to digital media can be seen here at ACU in the prevalence of ebooks and the change in courses within the JMC department. Today’s students are learning how to live tweet, write blogs, and design webpages. I recently read an intriguing research paper on the topic of digitizing within the industry by Christopher Harper, an award-winning journalist with a career spanning 30 years and experience with the Associated Press, Newsweek, and ABC News. Harper sparked my interest on the topic of moving into the digital era within the JMC industry.

How Online Journalism Changes Things

The research paper by Harper listed 3 ways that online journalism will forever alter media:

  1. More power to readers
  2. Multimedia possibilities (text, audio, video)
  3. Anyone can create content

Here’s a video depicting The Guardian Australia’s editor-in-chief that offers specific examples of how the power has gone from the writer to the reader thanks to the Internet.

Why You Should Embrace Digital Media

The Optimist, available both online and in the traditional print form.

The Optimist, available both online and in the traditional print form.

It is finally becoming the norm for news sources and companies to produce web content with the same – if not more – frequency than print media. The example of the Canadian Council for Advancement in Education’s presentation on the concept shows the importance and motivations behind moving toward online journalism. The NY Times recently reported that most large advertisers are now focusing efforts in the digital field. Audiences are moving online and as the digital generation grows up, this will continue.

The Cons of Online Content

While there are many advantages to being online in the journalism realm, there are a few negative side effects. Newsweek chose to cancel their print edition in 2012, but brought print back a year later. They aren’t the only publication to hold onto its print audience. Older crowds still prefer print and some studies argue that digital media could shorten attention spans. Your specific audience must be considered when deciding to focus on digital media or print, but ultimately, the majority of content is moving to the Internet and changing the status quo.

Social Media in Public Relations

Before a bigger audience in social media was present, public relations resorted to press conferences, various news releases and advertising to drive conversation. For the last couple of years, the role of public relations in social media has amplified in many, if not all, media platforms. Creating newsworthy conversation has been a tactic a public relations has resorted to. With millions of active users on social media, public relations have risen as a solution for companies. Public Relations has helped companies gain customer activity that they need.

Public relations falls under a greater umbrella of marketing strategies that companies use for their personal gain. Through this process, public relations can be the gateway of conversation and participation between a company and its target customer. According to Jim Dougherty, “65 percent of all PR departments are responsible for the social media presence of their companies.”

Public relations can be used as a tool to build relationships. With companies competing for the spotlight, creating customer growth and loyalty is important. One of the best ways to do this is by intergrading all social media platforms. Several companies, such as Burt’s Bees, have had successful PR campaigns on Facebook. Using social media can help a company promote a product or service.

Public Relations is a strategic communication process. PR helps build beneficial and mutual benefits. It has transformed the use of social media. Collaborating media public relations and other marketing strategies, can lead to a company’s success.

Christianity in Media? Look at both sides before you decide.

Some people might say that there is no place for Christianity in the world of media; some would say there is a place for it. I am here to say that I can see both sides of this argument. I would like to bring up the recent scandal at Abilene Christian University that involved a student and the school newspaper. This student, who shall remain nameless, was accused of the act of rape, accused meaning he is innocent until proven guilty. He has currently not been charged with anything. The ACU Optimist printed a story about this incident. The writer of this story shall remain nameless as well. They printed everything that this male student was being accused of and putting his name and face out there for the world to see. Inevitably ruining this mans life on campus. The Optimist is a newspaper on a Christian campus, and I personally see no Christianity in this newspaper anymore.

Yes, newspapers report on the facts and bring out the gruesome stories, but this is a school newspaper on a Christian campus, you don’t bring out the gruesome stories, you bring out the fact that puppies come to campus during finals, the fact that there is a petting zoo on campus one day after chapel, not the fact that a former student is being accused of rape of another student. I personally consider this to be extremely morally wrong and have not read the Optimist ever since this story hit the papers. This is an instance in where I believe that the Optimist has lost the Christianity aspect in media. There are other instances in media but this one is personal to not only me but to the students of ACU. I feel that the Optimist could have protected the identity of this student who was accused of rape, I feel that the Optimist is guilty of defamation of character, basically meaning, they ruined this mans life.

So I personally believe that there is a place for Christianity in media but in this instance there was no Christianity being displayed in this. Some may feel different and that is alright, some may feel that this students name needed to be put out in public for the safety of other students, some may say we need to know what is happening around our campus, there are reasonable explanations for stating this mans name but as I stated before, I feel that the Optimist had no right to do this, leave this kind of story up to the bigger newspapers or news outlets. I feel like I mostly gave my opinion on this subject and I stand by it.