The NFL struggles to handle controversy

The National Football League has been under fire since the TMZ release of footage of former Baltimore Ravens running back Ray Rice punching his fiance in an Atlantic City elevator in Early September. Much of what the league has been facing stems from the fact that they were sent the security tape, containing the elevator footage, by Associated Press in April. Whether or not Roger Goodell viewed this footage is up for debate, but regardless, there was not enough effort made on the behalf of the NFL to uncover the truth about the events that took place in February.

Honesty should be at the core of everything that we do as Christians, especially Christians in the public relations profession. The actions of the NFL are reactive due to the fact that they are now scrambling to cover their shortcomings. These shortcomings would not exist to such a large degree if those involved on the side of the NFL were open and honest with the media when they first learned of Rice’s actions.This change in thinking and actions would have resulted in the NFL being more proactive and avoiding media scrutiny due to their willingness to be transparent to the public.

The concept of honesty can and should be applied to all situations, no matter how large or small. Obviously if the Ray Rice situation had involved anything other than domestic abuse the NFL would not be receiving as much media attention, but being honest would have avoided much of the media scrutiny they are facing and fostered a healthy, transparent relationship with fans and players alike.

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