THE SOCIAL MEDIA PHENOMENON

Did you know?

  • Social networking sites are a top news source for 27.8% of Americans, ranking below newspapers (28.8%) and above radio (18.8%) and print publications (6%).
  • Students who used social networking sites while studying scored 20% lower on tests and students who used social media had an average GPA of 3.06 versus non-users who had an average GPA of 3.82.
  • 35 global heads of state, every US Cabinet agency, 84% of US state governors, every major candidate for US President, and more than 40% of top global religious leaders are on Twitter.
  • In July 2012 Americans spent 74.0 billion minutes on social media via a home computer, 40.8 billion minutes via apps, and 5.7 billion minutes via mobile web browsers, a total of 121.1 billion minutes on social networking sites.

Social-media-for-public-relations1-610x310

Social media in today’s society has become the fastest form for news spread in the world. It is something that has shaped and will continue to shape the way we see events, how we share our opinions and how we receive information.

Why is social media have such an additive connotation on todays public? Is it because it’s the quickest way to show the world what our cat is doing? No. It is revolutionizing the way we get our news and the way we give fame to an avid vine user through the art of simplicity.

I would say that the majority of the people you would ask would say that social media does more good than bad. Compared to 20 years ago, if a national crisis occurred, the entire population could be notified in a matter of seconds through a push notification.

One of, if not the only downside to social media is falsified information. It is very easy to throw out non-factual info, but if you are just simply smart in your reading, you can catch the phonies.

With the click of a button you can virtually find anything you are looking for. We are being intuitively challenged with this in the JMC department through live tweeting events, conducting research and presenting findings on how influential and devoted the world is to social media as a whole.

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